Glossary

A/B Testing is a method used to compare two versions of a product or feature to determine which one performs better.

Agile methodology is an approach to project management that focuses on iterative development and flexibility.

A backlog is a prioritized list of tasks or features that need to be addressed in a project.

A Blog is a regularly updated section of a website used to share articles, company news, and educational content to engage users and improve SEO.

Bounce Rate is a key metric in web analytics that measures the percentage of visitors who leave a website after viewing only one page.

A Changelog is a chronological log or record of all notable changes, new features, improvements, and bug fixes made to a project.

Conversion Rate is the percentage of visitors who take a desired action on a website or app.

Customer Acquisition Cost (CAC) is the total cost of sales and marketing efforts that a business incurs to acquire a new customer.

Docs, or documentation, provide detailed guides, API references, and tutorials to help users understand and use a product effectively.

Feature creep refers to the gradual expansion of a product's scope beyond its original plan.

A feature request is a suggestion from a user or stakeholder asking for new functionality or an improvement to a product.

Feature voting lets users upvote product ideas so teams can see which requests have the strongest demand.

A Feedback Board is a centralized hub where users can submit, upvote, and discuss feature requests, helping teams prioritize what to build next.

Minimum Viable Product (MVP) is a version of a product with just enough features to satisfy early customers and provide feedback for future development.

Net Promoter Score (NPS) is a metric used to gauge customer loyalty and satisfaction.

A Product Roadmap is a strategic plan that outlines the vision, direction, and progress of a product over time, showing what is planned or in progress.

A public roadmap is a customer-facing view of planned, in-progress, and completed product work.

RICE is a prioritization framework that scores ideas by Reach, Impact, Confidence, and Effort.

Software as a Service (SaaS) is a popular software distribution model where a third-party provider hosts applications and makes them available to customers over the internet.

A Status Page is a dedicated page that communicates the real-time operational status and uptime of a service, including incidents and maintenance.

User Personas are a tool used to represent a target user group in product development and marketing strategies.