Public enough to build trust
Buyers ask for roadmaps in RFPs. A branded portal with Planned / In progress / Shipped beats a PDF that goes stale.
Private when needed
Keep strategic account requests private between the customer and your team. Mix public community boards with private programs.
Connect CS and product
If support cannot file or find requests in under a minute, they will keep dumping ideas into the ticket tool.
Avoid growth taxes
Tracked-user pricing hurts freemium and PLG motion. Flat unlimited-user plans keep finance calm as adoption grows.
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