New tab to your portal is fine for v1. Embed when you want zero context switch and have CSP/allowlist ready.

Should mobile apps embed too?

Link from settings / help screens to the responsive portal. Full embeds are optional.

Live roadmap statuses sync from feedback, with a widget and custom domain so the in-app entry point stays on-brand.

Product transparency · 10–12 min read

Put your roadmap
where users already work.

A public roadmap buried on a marketing page rarely changes support volume. Put Planned / In progress / Shipped inside the product — settings, help menu, or an updates tab — and customers self-serve the “when is X coming?” question. The hard parts are honesty (fuzzy dates, no fake commitments), permissions (what logged-in users see), and keeping the embed synced to the same board you triage weekly. This guide covers placement patterns and a clean Upwip-style setup.

Choose embed vs deep link

Widgets and iframes keep users in-app. A branded portal link (updates.yourapp.com) is simpler and often enough. Many teams ship the link first, then embed.

Pick high-intent placements

Help menu, empty states for missing features, account settings, and onboarding checklists outperform a tiny footer link.

Help / Resources menu item
“Request a feature” next to upvote CTA
Post-login updates tab
Support macro → roadmap URL

Keep statuses short and true

Pending, Planned, In progress, Shipped. Optional Declined. Prefer quarters over fake ship dates. Stale embeds destroy trust faster than no roadmap.

Gate only what must stay private

Public roadmaps build community. Private or logged-in views fit enterprise betas. Do not hide everything — silence recreates the support burden.

Connect feedback → roadmap → ship

The in-app roadmap should reflect the same cards as your board. When something ships, the changelog notification completes the loop inside the product habit.

Ready to put this into practice?

Create a living roadmap

Questions, answered

It surfaces demand you already had in tickets and calls. Visibility reduces repeated questions more than it creates new entitlement.

Close the loop with Upwip

Feedback, public roadmap, changelog, docs, and live chat — one branded portal, flat pricing, unlimited users.

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Put your roadmap where users already work.