Link every ship to the original request
Mark the feedback item Completed and attach it to the changelog entry. Voters should see their idea credited — that is the emotional payoff.
Email the people who cared
Send to users who voted or commented — not your entire marketing list. Relevance beats blast volume.
- Include what shipped in one sentence
- Link to the changelog post and docs
- Thank them for the request
Add an in-app signal
Active users miss email. A widget badge or “What’s new” tab catches them inside the product.
Automate the draft
Use AI to draft the post from closed feedback, then edit for voice. Publish on a schedule if launch timing matters.
Ready to put this into practice?
Try voter emails